https://lenaroberson.com/about daily 0.75 2025-11-10 https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/dfd0d3cf-0f17-42cc-8827-e6e0e7c0d435/Headshot-Face.png https://lenaroberson.com/get-in-touch daily 0.75 2026-02-11 https://lenaroberson.com/work daily 1.0 2026-02-12 https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/eb8363c9-a27d-4890-a669-4efcf5992e28/0-T3-RiNo---macbook-mockup--Scrolling.gif Work https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1676185418648-3PZXDJYWW6J77KG1GQRT/SSY-VT-Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1663136182228-79E3E1O5HNL2B4VE2167/CafeVerde-Mockup-apparel.jpg Work https://lenaroberson.com/work/t3-rino monthly 0.5 2023-02-10 https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1fba2b92-5b1e-4a58-b530-fa2788ae17a4/T3-CaseStudy_1.jpg Work - T3 RiNo Logo https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/4e944747-c632-4dfc-b33d-720ac644f89a/t3-postcard-16-9.jpg Work - T3 RiNo Postcard introducing T3 RiNo to the broker community https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/66a14b2e-1c21-43cf-8269-c553d321e419/t3rino-brochure-16-9.jpg Work - T3 RiNo Leasing Brochure https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/dffaa3d4-982f-4ff2-afb3-f36ce570cae0/T3-CaseStudy_32.jpg Work - T3 RiNo Leasing Brochure https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/93610fa6-18f5-407e-abcf-41f0deadffa6/0-T3-RiNo---macbook-mockup--Scrolling.gif Work - T3 RiNo Website https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/698a8302-feab-4146-b63c-fc00b5cdeb16/T3Rino-RealtyAd.jpg Work - T3 RiNo Digital Ads https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/2156318b-8eae-433c-b34f-b94077081153/T3-CaseStudy_4copy.jpg Work - T3 RiNo Wellness Informational One-sheeter for current and prospective tenants as a response to COVID-19 concerns https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/b3cb9f3c-346d-4cf5-80f7-4218cdaa29a2/T3-CaseStudy_4copy23.jpg Work - T3 RiNo Presentation https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/60d19d3f-592b-4186-be0d-e9c5d1b5543a/T3-CaseStudy_4copy4.jpg Work - T3 RiNo Presentation slide with custom iconography https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/01eae2c1-fa13-41af-ba73-90a5345c8e92/T32B-2BCase2BStudy_42Bcopy2B3.jpg Work - T3 RiNo Presentation slide with custom illustrations https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/cf7f96ad-a571-488f-ba6d-4c3a583376a9/t3rino-website-2.jpg https://lenaroberson.com/work/cafe-verde monthly 0.5 2023-02-11 https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1663136183001-BNUM3V0OFU48PH5LODCJ/CafeVerde-Mockup-logo-wood.jpg Work - Café Verde Logo https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/3943bc23-07bf-4680-9bca-c49f22a19854/CafeVerde-Mockup-moodboard.jpg Work - Café Verde Moodboard https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1663136182228-79E3E1O5HNL2B4VE2167/CafeVerde-Mockup-apparel.jpg Work - Café Verde Merchandise https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1663136176052-GUWSKHWGF4B7T3X2Z7VE/CafeVerde-Mockup-glass.jpg Work - Café Verde Window Signage https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1663136166217-G7C2RKRJ276ELWWI6L47/CafeVerde-Mockup-bizcard.jpg Work - Café Verde Business Cards https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1663136166732-DEJM3BM0EXFU76I8F81J/CafeVerde-Mockup-apron.jpg Work - Café Verde Barista Uniforms https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1663136176489-49TZBAKU6KE92TVZAG3H/CafeVerde-Mockup-signage.jpg https://lenaroberson.com/work/the-forge-at-atlantic-yards monthly 0.5 2023-03-10 https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/e2b3dfdd-9e54-452d-bb70-b2c442e34ae8/TheForge-Logo_Mockup_79.jpg Work - The Forge at Atlantic Yards The logo in full color, debossed on paper https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/c5b23927-326d-4500-8349-fada87da4eb1/Forge-WebAndEmail.jpg Work - The Forge at Atlantic Yards A mockup of potential web and email designs in the new brand https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/92b66286-c453-4065-9a00-d044a431d781/Brand-Standards-Guide-mockup-hand.jpg Work - The Forge at Atlantic Yards We delivered an 8-page logo standards guide, defining the color palette, typography, and usage guidelines for the new brand https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/d3e8938e-48f6-46c1-9b37-81f1ae1b571a/Forge-IronSign-Option1-R2.jpg Work - The Forge at Atlantic Yards The logo 'forged' in iron https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/817cf87f-604b-4c17-ad52-06e087031de6/Forge-Stamp-Option1-R2.jpg Work - The Forge at Atlantic Yards The seal or stamp aspect of the logo harkens back to the site's handcrafted history. https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/44fdb2a3-1048-443b-b9b4-1125f7ce70fe/Hanging_Tote_Bag_Mockup_Option1-R2.jpg Work - The Forge at Atlantic Yards We proposed the tote bag as a potential gift for new tenants of The Forge. https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/550759ab-79a1-4eda-9dea-2ad2458b7d87/TheForge-PrevIterations.jpg Work - The Forge at Atlantic Yards Previous iterations of the logo, based upon a client-provided architectural drawing in a historical sketch style https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/6f25e25c-6bc5-4fe2-8e42-c11fc412fa2f/Forge-PrevIterations-2.jpg Work - The Forge at Atlantic Yards Initial logo design options proposed, ultimately rejected https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/ebf7d91b-606a-40e6-8fdc-e4d4b8f2dd42/TheForge-Logo-Production-20230105-RGB-Color-01.png https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/73c11e79-c412-4f4f-8524-7ffda714f091/Atlantic-Yards_Rendering_Exterior_Aerial-Dusk_hres.gif https://lenaroberson.com/work/man-in-the-mist monthly 0.5 2023-02-11 https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662448149834-YC6H3IBE3QAWF8ADB617/PortfolioMockup-MITM-book-logo.jpg Work - Man in the Mist Stylized book title, used as a logo across marketing materials https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429892061-0BV3HNHV7L1ML86EEEHX/PortfolioMockup-MITM-Books.jpg Work - Man in the Mist Cover design, depicting a suggestion of the protagonist character in the Isle of Skye, Scotland https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429899425-69TLLPFSKY1ZIS3HNNFS/PortfolioMockup-MITM-Web.jpg Work - Man in the Mist Author website — custom-built on Wordpress, designed to match the Man in the Mist book brand https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429898548-8AY67UIIRQIT8FFYV85Q/PortfolioMockup-MITM-totebag.jpg Work - Man in the Mist A tote bag I gifted my mother-in-law to carry her books to each meet-and-greet and signing event https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429898207-SU1UGU712LT4UPQYV9NB/PortfolioMockup-MITM-posters.jpg Work - Man in the Mist 24 x 36" promotional posters https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429896211-D9SJTB17OUXZ88R745ON/PortfolioMockup-MITM-IG.jpg Work - Man in the Mist Social media assets promoting the book launch https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429894816-QPHH75PKGOT1Y1CFERZ3/PortfolioMockup-MITM-FB.jpg Work - Man in the Mist Social media assets promoting the book launch https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429894222-K47BRN14XCEG9UGITAME/PortfolioMockup-MITM-enewsletter.jpg Work - Man in the Mist Monthly newsletter design and management https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429896633-JYMLAN1RZ98W6CNRYVEY/PortfolioMockup-MITM-FullCover.jpg Work - Man in the Mist Full book cover https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429893731-PJKJI76AORDYJ6VBP4DI/PortfolioMockup-MITM-ebook.jpg Work - Man in the Mist Cover design extended to Kindle e-books https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429892270-0AVP5VF5UBIU8XRT956L/PortfolioMockup-MITM-buscard.jpg Work - Man in the Mist Business cards promoting both the author and her book https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662429890947-FPIH5WPW2YO99HU2368X/PortfolioMockup-MITM-Artist+Logo.jpg Work - Man in the Mist Author wordmark logo https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662417691924-BBPULSCU136NEWO067CZ/ManInTheMist-Mockup-3books.png https://lenaroberson.com/work/anonymous monthly 0.5 2023-02-11 https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662436522968-MLIF3A2GVZQ9YV84W2C8/PortfolioMockup-Anonymous-Book+Front.jpg Work - Anonymous Cover design — the cracked earth evokes biblical times while the vacant handprint suggests a person who feels "anonymous," but who still very much exists. https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662436524270-438UCVBZ6PKWWU07OZWC/PortfolioMockup-Anonymous-FullCover.jpg Work - Anonymous Full cover design https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662436522469-G0TPS1DETRHZSZIBWBWG/PortfolioMockup-Anonymous-Book+Interior.jpg Work - Anonymous Interior layout for all pages of the novel https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662436525173-D399TL2YAH8UV1E492TG/PortfolioMockup-Anonymous-Social-1.jpg Work - Anonymous Social media graphics https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662436524777-R870M9PDZNK6KJN3CJJ3/PortfolioMockup-Anonymous-Promo+Posts.jpg Work - Anonymous Fans of the book across social media https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1662436525689-QKRJK77BMAIRPNXDBUTB/PortfolioMockup-Anonymous-Social-2.jpg Work - Anonymous Social media graphics https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/595edd06-b730-4588-8759-86eab548b76a/Anonymous-3books.jpg https://lenaroberson.com/work/southstone-yards monthly 0.5 2023-02-18 https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/fe8cac08-cde3-4189-b4ab-cb333aeabce3/SSY-VT-Mockup.jpg Work - Southstone Yards Interactive, animated presentation https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/f1270cb8-e8a6-442a-b4bd-6f66a4c0c266/SSY-Email-Mockup.jpg Work - Southstone Yards Emails https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/a97e3b3c-1f4b-4dc9-b3b0-3e0ed91d6972/SSY-RealtyAd.jpg Work - Southstone Yards Digital Ads https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/28646399-8e87-4bd7-afca-004c048ef3a5/SSY-Moodboard.jpg Work - Southstone Yards Moodboard https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/1147a374-c27f-46d3-aa2f-c6b8a6221b54/SSY-UnusuedConcepts-Mockups.jpg Work - Southstone Yards Initial concepts, either further evolved or unused https://lenaroberson.com/work/cme-center monthly 0.5 2023-02-18 https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/b34ae9a3-c4ca-4ce0-bb0b-6f9cbcd0079d/CMECenter-mockups-moodboard.jpg Work - CME Center Preliminary stylescape / moodboard used as a ideation and collaboration tool between us and the client https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/030d2efe-b11c-4686-b717-14071a70316c/CMECenter-mockups-brandguide.jpg Work - CME Center Brand guidelines for refreshed visual identity https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/9ba36233-9dd6-4d68-bcc8-ef9b9bbe2f4b/CMECenter-mockups-presentationslides.jpg Work - CME Center Interactive, animated presentation https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/3968bfce-3d4e-4e2d-9dac-a8cfa4237977/CMECenter-mockups-web-computer.jpg Work - CME Center Website Home page — cmecenter.com https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/fc291942-d88b-43d7-9ab8-9cf22fc33465/CMECenter-mockups-home+page.jpg Work - CME Center Website Home page — cmecenter.com https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/c2cd41d1-2a63-475f-8e3d-d6d5c0ef6636/CMECenter-mockups-all+web+pages.jpg Work - CME Center All website pages — cmecenter.com https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/5aca5b01-cd24-4eb1-99b6-accffd74fc7d/CMECenter-mockups-email.jpg Work - CME Center Email marketing https://images.squarespace-cdn.com/content/v1/631040ee989bb357cc5ac4df/9749d51a-f7d0-4d3e-bf6a-220aef17bc66/CMECenter-mockups-flyer.jpg Work - CME Center Informational multi-page handout on amenities at the building